The Real Cost of Getting
Your Facility Online

Us vs. Web Agency

Web agencies charge $5,000 to $15,000 because they build for everyone. Restaurants, law firms, e-commerce stores, SaaS companies. They start from scratch every time. They don't have templates designed for senior care. They don't know that "Schedule a Tour" converts better than "Contact Us." They don't understand compliance language or what families actually search for.

Then there's the ongoing cost. Most agencies charge $200-500 per month for hosting and maintenance. That's on top of the $5K-15K you already paid. After two years with an agency, you've spent $10,000-27,000. With us, two years of our Premium plan costs $4,296 — with no setup fee.

Us vs. DIY Builders

Wix and Squarespace are fine tools — for people who have 20 to 40 hours to build a website from scratch. But you run a facility. You have residents to care for, staff to schedule, families to meet, and state inspections to prepare for. Your time is worth more than dragging boxes around a screen.

Here's what DIY builders don't give you:

• No senior care-specific templates that families expect
• No SEO setup targeting local search terms families actually use
• No Google Business Profile optimization
• No industry expertise in compliance language or trust signals
• No guidance on which photos convert and which scare families away

You're a facility operator, not a web designer. That's perfectly fine. Let someone who does this every day handle it while you focus on what matters — your residents.

Us vs. Referral Directories

A Place for Mom, Caring.com, and similar directories charge $300 to $1,500 per move-in referral. That's per move-in, not per lead. You pay whether the resident stays six months or six years. And you don't own those leads — the directory does. If you stop paying, the leads stop coming.

Your own website generates leads you own permanently. Every inquiry goes directly to you. No middleman, no referral fee, no sharing your prospects with competing facilities.

Directories have their place — but they should supplement your own online presence, not replace it. Your website is the only marketing asset you truly own.

Us vs. Other Senior Care Website Companies

We're not the only company building websites for senior care facilities. But we are the most affordable dedicated option — and the only one with zero setup fees.

We built our model around one principle: facility operators shouldn't need thousands of dollars upfront just to get a professional website. No setup fees, no contracts, no surprises. Start for $49 a month and upgrade when you're ready.