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Case Studies

Real Facilities, Real Results

These facilities replaced outdated websites and referral agency fees with professional sites that fill beds directly. Here are the numbers.

Exterior photo of Sunrise Gardens Assisted Living

Monthly inquiries

2

12

90 days

Google ranking

Not in top 20

#3 for 'assisted living Sacramento'

6 months

Occupancy rate

76%

94%

8 months

APFM spend

$4,800/year

$0

After month 4

Assisted Living Sacramento, California · 42 beds

Sunrise Gardens Assisted Living

How Sunrise Gardens Went from 2 Monthly Inquiries to 12

Sunrise Gardens had a basic Wix site built 6 years ago. Outdated photos, no mobile optimization, and the contact form was buried on page 3. They were losing families to a newer competitor across town that had a professional website. Occupancy had dropped to 76%.

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Exterior photo of Harbor View Memory Care

Beds filled

22 of 28 occupied

28 of 28 (full)

4 months

Cost per move-in

$1,200 (via APFM)

$127 (website + ads)

Average over 6 months

Google reviews

0

18 (4.9 average)

5 months

Website inquiries

0/month

22/month

By month 3

Memory Care Tampa, Florida · 28 beds

Harbor View Memory Care

How Harbor View Filled 6 Beds in 4 Months Without Directory Fees

Harbor View opened a new memory care wing with 28 beds and zero online presence. They relied entirely on A Place for Mom ($1,200 per referral) and hospital discharge planner relationships. Monthly marketing spend was $3,600 with unpredictable results.

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Exterior photo of Oakwood Residential Care

Monthly inquiries

0 from web

6-8/month

60 days

Occupancy

4 of 6 beds

6 of 6 (waitlist)

3 months

Revenue increase

$24,000/mo

$36,000/mo (full capacity)

3 months

Google visibility

Not found

#1 for 'group home Austin TX'

10 weeks

Group Home (RCFE) Austin, Texas · 6 beds

Oakwood Residential Care

How a 6-Bed Group Home Competed with Corporate Facilities Online

Oakwood was an owner-operated RCFE with 6 beds and only a Facebook page — no website. Families would Google the facility name and find nothing, then choose a larger competitor with a professional site. The owner lost 3 potential residents in 2 months to the corporate facility across town.

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