Harbor View Memory Care
How Harbor View Filled 6 Beds in 4 Months Without Directory Fees
Where they started
Harbor View opened a new memory care wing with 28 beds and zero online presence. They relied entirely on A Place for Mom ($1,200 per referral) and hospital discharge planner relationships. Monthly marketing spend was $3,600 with unpredictable results.
Brand new facility with no web presence or Google reviews
Paying $1,200 per move-in referral to placement agencies
No way for families to research the facility before calling
Competing with 14 other memory care facilities in the Tampa Bay area
The solution
We built a Premium-tier website focused on trust signals, safety features, staff credentials, and family education resources. We also implemented review automation and a Google Ads landing page.
Trust-forward design with safety certifications and staff bios
Virtual tour video embed showing secured environment
Family education resource hub about dementia care
Automated review request system (12 reviews in first 3 months)
Google Ads landing page for 'memory care Tampa' campaigns
The numbers speak for themselves
Beds filled
4 months
Cost per move-in
Average over 6 months
Google reviews
5 months
Website inquiries
By month 3
"We were hemorrhaging money to referral agencies. Now families find us directly, read our reviews, and come in already trusting us. Six beds filled in four months — that's over $40,000 in monthly revenue the website generated."
James Chen
Administrator, Harbor View Memory Care
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