Oakwood Residential Care
How a 6-Bed Group Home Competed with Corporate Facilities Online
Where they started
Oakwood was an owner-operated RCFE with 6 beds and only a Facebook page — no website. Families would Google the facility name and find nothing, then choose a larger competitor with a professional site. The owner lost 3 potential residents in 2 months to the corporate facility across town.
No website — only a Facebook page with sporadic posts
Families Googled the facility and found nothing official
Competing with a 120-bed corporate facility with a $15K website
Operating on a tight budget with no marketing experience
The solution
We built a Starter-tier website for $49/month with real photos, caregiver introductions, a services overview, and Google Business Profile setup.
Professional single-page website with click-to-call and inquiry form
Real photo gallery showing the home's living spaces and garden
Caregiver introduction section with photos and bios
Google Business Profile setup and optimization
Mobile-first design tested on all major devices
The numbers speak for themselves
Monthly inquiries
60 days
Occupancy
3 months
Revenue increase
3 months
Google visibility
10 weeks
"I was losing families to the big facility down the road because they had a nice website and I had a Facebook page. For $49 a month, I now look just as professional as they do — and I'm full with a waitlist."
Patricia Williams
Owner-Operator, Oakwood Residential Care
Get results like Oakwood Residential Care
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